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Sector · 100% exclusive

Life Insurance

Term life, critical illness, over-50s and whole-of-life.

Live · last 24 hours

What's flowing through this sector right now.

Refreshes every 60s
Leads · last 24h
1,044
43.5 / hour avg
Fill rate · 24h
84.4%
Accepted / attempted
Avg CPL from
£34
100% exclusive · never resold
Live buyer panel
4–12
Geographic + sector-tiered routing
Buyer signal · Life Insurance
“The routing gets us to the enquiry before the consumer's finger leaves the send button. Our first-contact ratio moved from 62% to 91% in three weeks.”
Sales Director
Life insurance intermediary · UK
NDA-verified

Acquisition types

  • Exclusive — sold to one buyer, never resold
  • Live transfer (warm-handoff)
  • AI-qualified (chat / voice agents)
  • Appointment-ready (calendar booking)

Qualification criteria

  • UK resident · 18+
  • Affordability indicator captured
  • Consent + TrustedForm token
  • Phone validated · email verified
  • Time-of-day routing
  • Geographic filters by buyer

Delivery methods

  • Direct-post (HTTPS / JSON)
  • Webhook fan-out
  • Email CSV (batched)
  • CRM push (HubSpot, Salesforce, GHL)
  • Live phone transfer
  • API pull endpoint

Compliance

  • FCA-aware scripting
  • GDPR + DSAR tooling
  • TCPA + STIR/SHAKEN
  • Suppression list management
  • Consent timestamp + IP
  • Recording retention policy

Implementation

Ship life insurance integrations in a day.

Compliance script, lead schema and copy-paste integration code — everything your engineering team needs to wire up.

Compliance notes
  • FCA-regulated protection — AI must NOT recommend a policy type.
  • Capture smoker_status and pre_existing_conditions as boolean flags only — never named conditions.
  • Spouse/joint life requires both DoBs but does NOT require both consent at intake.
AI script excerpt
  • 01AI: Is this cover for yourself, a partner, or both of you?
  • 02AI: Just for routing — what's your date of birth?
  • 03AI: Are you a smoker currently, or have been within the last 12 months?
  • 04AI: Any major pre-existing health conditions you'd want to mention up front?
  • 05AI: Roughly what level of cover were you thinking — to the nearest £50k?

Ready to plug Life Insurance into your stack?

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