Estimated volume
4k–12k / mo
Live monthly enquiry flow
Avg CPL from
£34
100% exclusive · never resold
Live buyer panel
4–12
Geographic + sector-tiered routing
Acquisition types
- Exclusive — sold to one buyer, never resold
- Live transfer (warm-handoff)
- AI-qualified (chat / voice agents)
- Appointment-ready (calendar booking)
Qualification criteria
- UK resident · 18+
- Affordability indicator captured
- Consent + TrustedForm token
- Phone validated · email verified
- Time-of-day routing
- Geographic filters by buyer
Delivery methods
- Direct-post (HTTPS / JSON)
- Webhook fan-out
- Email CSV (batched)
- CRM push (HubSpot, Salesforce, GHL)
- Live phone transfer
- API pull endpoint
Compliance
- FCA-aware scripting
- GDPR + DSAR tooling
- TCPA + STIR/SHAKEN
- Suppression list management
- Consent timestamp + IP
- Recording retention policy
Implementation
Ship life insurance integrations in a day.
Compliance script, lead schema and copy-paste integration code — everything your engineering team needs to wire up.
Compliance notes
- FCA-regulated protection — AI must NOT recommend a policy type.
- Capture smoker_status and pre_existing_conditions as boolean flags only — never named conditions.
- Spouse/joint life requires both DoBs but does NOT require both consent at intake.
AI script excerpt
- 01AI: Is this cover for yourself, a partner, or both of you?
- 02AI: Just for routing — what's your date of birth?
- 03AI: Are you a smoker currently, or have been within the last 12 months?
- 04AI: Any major pre-existing health conditions you'd want to mention up front?
- 05AI: Roughly what level of cover were you thinking — to the nearest £50k?