Customer stories
Acquisition teams that
stopped buying leads
and started routing them.
Composite stories from operators running production-grade lead infrastructure on Connexis. Identities anonymised; metrics drawn from real deployments running today.
240,000+
Leads routed lifetime
47ms
Median routing latency
99.97%
Ingest uptime (rolling 90-day)
0
Recorded data breaches
Claims management · Manchester
Aldgate Claims Group
PCP & motor finance mis-selling
Replaced three lead vendors with one Connexis routing fabric. Cut acquisition cost per signed claim by 38% in 90 days while doubling daily intake.
CPA reduction
−38%
claim signed-up
Daily intake
2.1×
leads / business day
Bad-lead disputes
−71%
vs. prior vendors
Time to first call
47s
median, webhook → dial
The problem
- Running three separate UK lead vendors with no shared dedup — paying for the same consumer up to three times per week.
- Manual CSV imports into Salesforce arriving at random times. No business-hours control. Agents idle 9–10am while leads stacked up overnight.
- Compliance team flagging ~9% of leads as unverifiable consent — disputes consuming a full FTE.
Connexis solution
- Single Connexis ingest endpoint replacing three vendor feeds. Cross-vendor dedup at the routing layer (7-day TTL by phone + email).
- Business-hours window set to 09:00–18:00 Mon–Fri Europe/London. Outside window leads route to overflow buyer — zero wasted spend.
- Daily-cap of 60 leads / day to match agent capacity. Auto Follow-Up fires a branded SMS + email within seconds of acceptance.
- Consent token + audit trail surfaced on every lead. Disputes route to /admin/audit log instead of email threads.
"We stopped thinking about lead vendors and started thinking about routing logic. That's the difference — Connexis is infrastructure, not a list."
Life insurance · UK-wide broker
Meridian Life Cover
Over-50s term & whole-of-life
Scaled from 800 to 4,200 monthly applications in six months without adding headcount. Routing fabric absorbed the volume; agents focused on closing.
Monthly applications
5.25×
800 → 4,200
Headcount added
0
same 14-agent team
Wallet auto top-ups
100%
zero stockouts
FCA-aware rejects
−92%
post-AI triage layer
The problem
- Inbound applications spiking unpredictably — agents either swamped or idle. No way to throttle intake to match closing rate.
- 20%+ of inbound enquiries failed FCA suitability after agent time spent. Pure waste at the top of the funnel.
- Manual wallet top-ups via finance team — leads stopped flowing every other Friday when balance hit zero.
Connexis solution
- Daily-cap rule: 200 applications / day, hard-stopped at the routing layer. Auto top-up trigger at £500 balance — no more stockouts.
- Connexis AI Reply Triage (Claude Sonnet) classifies inbound responses by intent. Junk and out-of-scope rejected pre-agent, saving ~9 agent hours / day.
- Webhook delivery to internal CRM in <60s. Auto Follow-Up SMS template includes the agent's first name + a personalised callback slot.
"The infrastructure scaled before we did. We didn't hire — we just turned the dial on Connexis and the numbers moved. That's never happened to us with a vendor."
Selected acquisition teams operating on Connexis
Aldgate Claims
Meridian Life
Northbridge Mortgages
Halton Property
Britannia Wealth
Crestmoor Investments
Sentinel Cover
Albright Debt Help
Named references available under NDA · email legal@connex.is
Want this on the next quarterly review?
45-minute walkthrough. We'll model your current sector, throughput, and CPA — and show you what the routing fabric does to it.