Estimated volume
12k–30k / mo
Live monthly enquiry flow
Avg CPL from
£28
100% exclusive · never resold
Live buyer panel
4–12
Geographic + sector-tiered routing
Acquisition types
- Exclusive — sold to one buyer, never resold
- Live transfer (warm-handoff)
- AI-qualified (chat / voice agents)
- Appointment-ready (calendar booking)
Qualification criteria
- UK resident · 18+
- Affordability indicator captured
- Consent + TrustedForm token
- Phone validated · email verified
- Time-of-day routing
- Geographic filters by buyer
Delivery methods
- Direct-post (HTTPS / JSON)
- Webhook fan-out
- Email CSV (batched)
- CRM push (HubSpot, Salesforce, GHL)
- Live phone transfer
- API pull endpoint
Compliance
- FCA-aware scripting
- GDPR + DSAR tooling
- TCPA + STIR/SHAKEN
- Suppression list management
- Consent timestamp + IP
- Recording retention policy
Implementation
Ship debt help integrations in a day.
Compliance script, lead schema and copy-paste integration code — everything your engineering team needs to wire up.
Compliance notes
- FCA CONC 8 — debt advice must NEVER come from the AI; it strictly qualifies and routes to authorised advisers.
- Mandatory consent: 'You understand a regulated debt adviser will contact you'.
- Capture unsecured_debt_total and number_of_creditors only — not detailed creditor info.
- Suppression: 30-day cooldown on rejected enquiries from the same number/email.
AI script excerpt
- 01AI: Are you currently a UK resident, and is this debt all in your name?
- 02AI: Roughly how much unsecured debt do you have across all creditors?
- 03AI: And how many separate creditors are involved — give or take?
- 04AI: Are you currently behind on any payments?
- 05AI: One last thing — a regulated debt adviser will call you back. Is that OK?